When you are a little tiny company; say you’re a 10-persons startup company, everybody single persons in the company is focused on the customers. When you get to be a bigger company, you’ve got all the mil, you’ve got middle managers and you’ve got these layers and those people are not on the front lines, they’re not interacting with customers every day, they’re insulated from customers and they start to manage not the customers’ happiness directly but they start to manage through proxies like metrics and processes and some of those things can be bureaucratic.
So, it’s very challenging but one of the things that happens is the decision making velocity sows down and one of the reasons that happens is that all the junior executives inside the big company start to model all the decisions as if they are heavyweight irreversible highly consequential decisions.
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